Home Tags Innovation

Tag: innovation

The Arts, and our future innovators

Innovation, creativity and imagination is part of the DNA of most Arts companies, particularly those who have weathered the storm of economic...

A brand is a relationship, NOT a story

Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average,...

How to do product research (not one of the 95% new...

It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t...

Confirmation bias is killing your business

It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is that very, very few people have the necessary skills...

How a Start-Up is like ‘Dating’

Before I got married, I had been on a few dates, had lots of crushes, and a couple of relationships. The dating dance was...

Phil Reedman – The World of Wine

Today, Phil Reedman, Master of Wine joins us! Phil is a wine educator and consultant to wineries, importers and retailers in Australia, the UK, China...

Rules of collaborative research

Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process...

Please STOP drinking the Kool-Aid

Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut,...