Home Tags Market research

Tag: market research

Thriving in uncertainty

Many centuries ago a powerful king asked his wise men for a sentence to make him happy when he was sad. They returned with...

How to DIY or use an ‘expert’ to do market research,...

The 'Do It Yourself' economy is not killing the experts. Sites like 99designs have made it easier to get a low cost logo. The ability...

Overcoming ordinary

We've been head down ever honing our skills helping clients to be extraordinary. This got me thinking, that we live in a world in which...

You have to BELIEVE you can fly

While recent years has been one of much continued rhetoric about innovation, the likely greatest transformation has come from what we all believe. People...

How to write good survey questions, collect valid data et cetera

It seems nowadays that any monkey can do a survey, but oh too often in reality they provide less value than a bag of...

Where it began

On returning from work at the start of 2017 I emailed this to our list. Since, we haven't missed a week, somewhat inspired by Jerry...

Embracing design thinking to unlock the ideas boom

Pretty pleased to have my thoughts shared in the July 2016 Australian Market and Social Research Society Research News. With permission it is shared...

Introspection kills innovation

Business and government facing challenging and uncertain times, can risk slipping into rumination — “The economy is struggling.” “Consumer confidence is down.” “It is beyond...