Think!

All things culture, brands, and real people

Culture | Behaviour | Brands | New Markets

Are Electric Vehicles the Future of Sustainability?

Kellen Ewens | May 18, 2023 | Behaviour

The High’s and Low’s of Net Promoter Score

Kellen Ewens | March 23, 2023March 23, 2023 | Behaviour

Gen Z are favouring TikTok over Google as a search engine

Mahalia Tanner | March 17, 2023March 17, 2023 | Behaviour

What are customer personas?

Dylan Jacob | March 9, 2023 | Behaviour

Is your true crime obsession ethical?

Mahalia Tanner | March 3, 2023March 3, 2023 | Behaviour

What is customer journey mapping?

Dylan Jacob | February 9, 2023February 11, 2023 | Behaviour

Does social media owe us social responsibility?

Mahalia Tanner | December 1, 2022December 1, 2022 | Behaviour

Brand switching and polygamous loyalty. What’s one to do?

Daria Tikhonova | November 17, 2022November 24, 2022 | Behaviour

Do we really want to BeReal?

Mahalia Tanner | November 3, 2022November 3, 2022 | Behaviour

Satisficing or maximising? Helping customers make the right choice

Daria Tikhonova | October 20, 2022October 20, 2022 | Behaviour

When life is already quite chaotic and complex, why prolong that state or pull things apart?

Daria Tikhonova | August 25, 2022October 13, 2022 | Behaviour

What AI generated content could mean for your creativity

Dylan Jacob | June 30, 2022October 12, 2022 | Behaviour

Convincing stories don’t need to be fancy stories

Linley Bertram | October 28, 2021October 28, 2021 | Behaviour

What does customer success mean to you?

Linley Bertram | September 8, 2021September 13, 2021 | Behaviour

Coffee anyone? How George persuades

Linley Bertram | August 5, 2021August 5, 2021 | Behaviour

Don’t leave anything to chance – Aristotle’s 7 Causes of Human Action

Linley Bertram | July 8, 2021July 8, 2021 | Behaviour

Understanding The 5 Stage Creative Process to Help Maximise Your Creative Output

Dylan Jacob | June 24, 2021October 12, 2022 | Behaviour

Why it is critical to develop the product positioning prior the brand

Linley Bertram | June 10, 2021June 10, 2021 | Behaviour

Reaching your target audience

Linley Bertram | May 13, 2021May 13, 2021 | Behaviour

Is there a role for fun in policy and social marketing?

Linley Bertram | April 16, 2021April 16, 2021 | Behaviour

Communicating uncertainty in a complex time

Linley Bertram | March 18, 2021 | Behaviour

Never waste a good crisis to change human behaviour

Jason Dunstone | June 1, 2020May 31, 2020 | 2020 OMG

Predicting the future

Jason Dunstone | May 1, 2020May 1, 2020 | 2020 OMG

Living in a dual reality, unpacking cognitive dissonance in a pandemic

Linley Bertram | April 24, 2020November 7, 2022 | 2020 OMG