Ex-Olympian, neuroscientist and researcher, based in Copenhagen, Dr Elvira Fischer today shares how the ‘hype’ around using neuroscience in research to measure advertising and other decision making has now settled, as the cowboys leave and the experts offering value remain.

Best listened to via iTunes

Or Stitcher.

Elvira works at iMotions as a neuroscientist and product specialist to support clients including Harvard, Stanford, Unilever and BMW in their endeavour to utilise insights into human behaviour and emotional responses. iMotion initially founded on eye tracking for retail and other clients, and have since advanced this technology and broadened into facial expression analysis, video analysis and measuring arousal.

We discuss a wide range of topics around monitoring the brain. From measuring arousal (from product, advertising and other stimuli) to tracking of motivation, cognitive workload and engagement.

You can find Elvira via Twitter or LinkedIn

And, iMotions via imotions.com 

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes, 25 years conducting research and interviews with average and not so average people, as well as interviews with key leaders such as innovators, politicians, scientists and experts. He has have been lucky to meet such wonderful and intelligent people, and have such fascinating discussions, but these are often largely deciphered down to research findings, insightful quotes, statistics et cetera for reports. Real People opens up such conversations for people like you

Subscribe to Real People on your favourite podcast player.

Best listened to via iTunes