Tag: innovation
The Arts, and our future innovators
Innovation, creativity and imagination is part of the DNA of most Arts companies, particularly those who have weathered the storm of economic and government uncertainty over many, many years. (**…
A brand is a relationship, NOT a story
Marketeers often use the line ‘a brand is a story.’ It is almost never true, and such self-indulgence is too often a distraction. Average, and not so average, people have little time for a…
How to do product research (not one of the 95% new products that FAIL)
It is believed that only one in twenty products launched into market succeed. And, while failure is said to be the new success, wouldn’t it be cheaper, less risky and…
Confirmation bias is killing your business
It seems that everyone nowadays wants to be an entrepreneurial innovator. But the reality is that very, very few people have the necessary skills and minds to offer any level…
How a Start-Up is like ‘Dating’
Before I got married, I had been on a few dates, had lots of crushes, and a couple of relationships. The dating dance was never my thing. I always wanted…
Ep 15: Phil Reedman – The World of Wine
Today, Phil Reedman, Master of Wine joins us! Phil is a wine educator and consultant to wineries, importers and retailers in Australia, the UK, China and beyond, a wine show judge…
Rules of collaborative research
Robust evidence based insights are critical in the ever evolving ideas economy, yet the thinking is changing. Rather than the traditional market research process of producing insights in somewhat of…
Please STOP drinking the Kool-Aid
Drinking Kool-Aid is dangerous to economic and social health and well-being. Side effects include herd like behavior, myopic thinking, getting stuck in a rut, blindness to reality and failing to…