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Professor David Corkindale – Marketing past, present and future

Professor David Corkindale takes us back to the pioneering days of marketing. David is Emeritus Professor of Marketing Management at the University of South...

How to Growth Hack

Introducing 'Growth Hacking' a term that is less about slow burn brand building and hopefully increasing propensity to buy, towards action based strategy building...

Where it began

On returning from work at the start of 2017 I emailed this to our list. Since, we haven't missed a week, somewhat inspired by Jerry...