12 lessons from 12 years

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Way back in 2004, Square Holes hit the ground running. So many great stories over 12 years.

Has Square Holes been a success? We’re up against lofty comparisons. Facebook also launched in 2004.

I do not have Mark Zuckerberg’s net worth of $55.3 Billion USD. But, yes we have been successful. We got started, and kept going, through much fun and a few bumps. It has been a blast!

Our successes are many?—?client wins, awards, maintaining ISO 20252:2012 quality standards (just passed again!) and projects having a massive positive impact on client business growth and social change?—?yet, these have come from surfing highly turbulent and ever uncertain times.

Many of our clients have become long-term relationships and friends. We have worked with many inspiring people. And, have built an awesome team?—?of the nicest group of professionals ever?—?thank you, thank you!

Our core services have evolved to barely resemble those of 2004, and we are experiencing solid growth in organic referrals beyond our birthplace in Adelaide, South Australia.

We await 2017 and the future with much anticipation, with a great client base, new staff, and booked in workload of interesting on-going projects (already 20%+ ahead of last year, and above the years before) and new ideas and revenue streams.

Click here to read my full ‘story’ – ‘Happy Birthday Square Holes! 12 lessons.’

60+ fascinating client projects have been conducted in 2016 to understand the needs, wants, loves and behaviours of average and not so average people and businesses. Projects as diverse as helping News Corp reimaging the humble Saturday Advertiser newspaper magazine and revamp the local Messenger across Adelaide (read more here);  to supporting KPMG on behalf of the Economic Development Board in defining Ageing Well ideas, innovation and priorities (read report here); and working with Brand South Australia on the ‘I Choose SA’ campaign to encourage locals to buy local (read more here).