A part of Square Holes recent brand update included a renewed focus on our company’s ethos through the introduction of our tagline, ‘Deeply understanding real people’.

We believe that meaningful change can only come from understanding people and culture. And one of the ways we have decided to illustrate that on our new website is through the introduction of our ‘Real People’ photographic series. Square Holes engaged local photographer Thomas McCammon to go out into the community and photograph individuals and locales, while learning about their stories.

Thomas recently travelled overseas to Italy, Spain, France and Greece where he took to the streets to meet with locals to provide a snapshot of their lives. What follows is a small insight for our clients and readers into the ‘real people’ driving change.

Name: Lucia
Location: Milan, Italy
Age: 21

What is something that made you feel joy recently?
Yesterday when I was training parkour.

What is your pet peeve?
I don’t know!

What do you love about living in your city?
The social life.

What are you passionate about?
Parkour and graphic design.