Entrepreneurs & new markets

“Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen

The Internet is making us homogeneous

Last week, Jason wrote an article about how mainstream media is not always reflective of diversity in our communities. He noted that: "accessing the diversity...

Finding the Magic in Christmas Advertising

"Christmas waves a magic wand over the world, and behold, everything is softer and more beautiful"  - NORMAN VINCENT PEALE Christmas is a special time...

Connecting your brand to place, people and past

Thanksgiving was last week in the U.S. and my Instagram feed has been flooded with festive photos of turkey, pies and autumn leaf peeping....

Two frameworks to guide brand stories

This month we have been thinking about storytelling at Square Holes, from why it’s an important marketing tool to how to construct a story...

Design thinking for non-designers

I used to believe that design thinking was intimidating and reserved for brilliant professionals who were charismatic and intelligent, intuitive and analytical, all at...

Brands can be memorable or frictionless, but not both

For the past couple of months, I have been obsessing over a recent research piece published in the Harvard Business Review. Titled “What customer...

‘Playing with provenance’: Anholt’s approach to nation branding

“In today’s global village, where geography counts for so little, countries become like factories, competing for the same broad group of consumers. Naturally, each...

Is your customer experience aligned with your brand promise?

Imagine for a moment you are shopping on Fifth Avenue in New York. (Let’s also imagine you are very wealthy.) There is a Louis...

TODAY'S TOP STORIES

CASE STORIES ...

RANDOM 'EXPERT' INTERVIEWS