We help leaders make confident decisions through data and curiosity. Square Holes combines deep exploration, customised research and innovation frameworks to guide bold thinking and meaningful progress – for businesses, communities and society.
Why we exist:
We pride ourselves on providing impactful outcomes for our clients, nurturing long term fruitful relationships and leading with curiosity always. Since 2004 we have been providing support and a fresh outlook for our government, corporate and community clients, with many relationships spanning years.
Our name was inspired by Apple’s 1997 Think Different campaign – “the round pegs in the square holes, the ones who see things differently,” and Steve Job’s strategy to save the near bankrupt brand.
Two specialist areas
Flourishing Cities
Research to drive an evolving narrative, behaviour change and support leaders in education, environment, health, government and community services, housing, infrastructure, arts, sport, culture, lifestyle and economy.
Value 1: Curiosity
We learn forever
Square Holes champions open-mindedness, analytical thinking and unconventional creativity in our exploration for innovation. We are constantly evolving our understanding of the people, cultures and markets surrounding us, as well as new tools and technologies that sharpen our output.
Value 2: Impact
We inspire growth
We inspire better through discipline in our systems and thinking, positive energy and persuasive communication. Grounded in research evidence, we deliver insights that drive meaningful impact for business and community.
“Initially it was based on measuring brand health, then a part of this evolved into developing a company-wide KPI” Fiona Krawczyk Haigh’s, client since 2015
“Working with Square Holes brings REDARC closer to our customers. Engaging in market research means we can better understand the needs of our customers and what drives them during the decision-making process” Anthony Kittel CEO Redarc, client since 2015
Value 3: Nurture
We grow together
Through collaboration, shared mastery and open candour we collectively grow. By building trust and supporting each other, we deliver honest insights that help businesses and people flourish.
“Such an excellent event and a great mix of people in the room. I agree (with other attendees), one of the best discussion sessions I’ve been to!” Client lunch attendee
Client love
Square Holes strengthens client relationships through exclusive sessions on cultural insights, behaviour change and consumer trends, including trend lunches and online forums.
People love
Square Holes has nurtured a devoted and rewarded community of real people who are paid as trend hunters, feedback givers and to share their lives.
“Square Holes is a great way to feel a part of the community, to give feedback on the things around you and to be able to try and make a difference even in a very small way. It makes me feel like my opinion does matter.” Google Review
In the media
Square Holes regularly appears in the media, and present at conferences, lunch and learns, expert panels and otherwise to share our observations.
“We identified loneliness as a significant issue in the community and in need of greater attention. We wanted to know how many were experiencing high rates of loneliness and what age groups were the most affected” Rachael Pearse, Uniting Communities Project Officer, client since 2020
Sponsoring curiosity
Square Holes partners with arts and cultural organisations such as the Adelaide Film Festival, Helpmann Academy, Southstart and Zoos SA. Square Holes has invested over $1000,000 into these partnerships, as we believe that arts and culture are crucial to a flourishing city. A critical part of our curious DNA.
